Rare Classic TV footage of Louis Armstrong at his prime playing trumpet on the Colgate Comedy Hour in 1951.
Classic Comedian Commercials
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While performing with his father’s act, “Borscht Capades” at the Roosevelt Theatre in Florida, actor, singer, comedian Joel Grey was first noticed by Eddie Cantor. Cantor invited Grey, 19 years old, to perform with him on The Colgate Comedy Hour as a new upcoming talent. Grey appeared on April 1, 1951, his first classic television appearance.
Three great voices joined for an opening medley of blues and swing on the Dinah Shore Show on December 11, 1960. It turned into a live master performance from three very different world-class singers as they joined voices.
A compendium of classic TV commercials, pairing early celebrities with products.
One of the topics we love here at Past Entertainment is the mutually supportive relationship between celebrity, pop-culture and product advertisement. Celebrity, itself, may provide a substantial income, but when pop-culture icons associate with a household product we use daily, we welcome them into our homes and make them a part of our lives. We bring them into our extended family. We trust their recommendations. For that, celebrities are compensated handsomely.
From the marketers’ perspective, their brand becomes tied with the personality of the popular icon. Through sophisticated studies, marketers have become adept at pairing product and celebrity to meld neatly into brand.
From a celebrity’s perspective, proper pairing with a brand certainly enhances career by expanding audience, but the main benefit or finding a long-term fit between persona and product is money. Today, as CenterStage Comedy says, “Comedians In Commercials Making Bank.”
Commercial integration directly into the program was common in the 1950’s. In the 1960’s and early 70’s comedians gave marketers an opportunity to connect with youth culture. By the late 1980’s the NY Times was reporting on how comedians were finding steady employment, not only starring in commercials, but also by acting in the background, thanks to their natural performing abilities.
Early television struggled to find the proper use of product, celebrity, audience and brand. Comedians were often used in the pairings because of likeability, easy integration with their clearly defined personas. The comedians didn’t have to step outside of their act to sell a product. They could remain themselves. Their commercials were an extension of their classic TV shows.
Some comedians brought their outstanding voice talent, developed through years on the radio. Bob and Ray were natural character comedians to voice a myriad of animated commercials, an industry that was gaining importance in the early years of television.
The five commercials presented here all employ classic comedic talent to sell their respective products. We’ll leave it to you to decide if the pairing’s of product and personality is appropriate.
The stars of the classic movies were known for their off-screen romances. Find these silver screen stars in this word search puzzle from Past Entertainment.
Drag the puzzle pieces into position to solve this classic jigsaw puzzle image of candy
Classic movie actors and the roles they play, we all think we know them. Test you classic movie knowledge by matching the actor with the character they made famous in this free Word Match from Past Entertainment.